Happy Valley Communications
Happy Valley Communications is a student-run communications firm at Penn State. Each semester teams take on different clients and work on their marketing and communications needs throughout the semester. In the past, my clients have been Bagel Crust, Happy Valley Improv, State College Live, AW Rebels, and Hack PSU.
My Role:
Account Executive
As an Account Executive at Happy Valley Communications, my role is to lead a team of Account Associates as we work with a client for the semester on their marketing and communications goals. These goals can range from enhancing their social media presence to promotional materials to more traditional public relations work.
Bagel Crust
In the Fall 2019 semester, I worked as an Account Associate on the Bagel Crust team within Happy Valley Communications. Bagel Crust is a local beloved Bagel store in State College, PA. Initially, we focused on developing a stronger social media presence, but by the middle of the semester we shifted our focus to emphasize the messaging of the brand. As a result, I began working on the media relations team within the group. In this role, I developed press releases for Bagel Crust events.
Happy Valley Improv
In the Spring 2020 semester, I was assigned to the Happy Valley Improv team. Happy Valley Improv is a State College based improv troupe. Due to the COVID-19 pandemic, we focused mainly on developing graphics for use on social media.
Consulting Team: After Work Rebels x State College Live
In the Fall 2020 semester, I was assigned to the consulting division of Happy Valley Communications where I mainly worked on AW Rebels, a company of gaming streamers, and State College Live, a live-stream company. During this time, I developed graphics and marketing plans for our clients to use.