The Co-Co
The Co-Co is a women-focused co-working space based in Summit, NJ focused on co-working, co-learning, and community. The Co-Co asked Undeniable Media to come on to rebrand their social media presence and provide general marketing assistance.
My Role: Social Media Manager
As a social media manager for The Co-Co, I was in charge of developing a cohesive social media feed that stays on-brand and in accordance with The Co-Co’s mission. In doing this, I curated and edited photos, scheduled posts, did hashtag research, and occasionally edited videos
Social Media Rebrand
When crafting the Instagram feed for the Co-Co, our main focus was on the content of the posts - focusing on featuring members, events, and notable mentions. We also tried to emulate the bright and creative environment of The Co-Co on their social media and incorporated their brand colors whenever possible
Data from 12/2019 - 12/2020
Instagram Follower Percent Change: +33.91%
Facebook Likes Percent Change: +18.9%
Instagram Total Impressions: 42,331
Post Engagement Rate: 3.26% (Industry Standard: 1.26%)
The Data
In one year, with the help of our social media management, The Co-Co experienced great growth which can be seen in their social media metrics.
